Loyal customers

We have over 4.7 million members, and we want to develop long-term, direct relationships with them.

We want our members to renew their policies each year - renewals are critical for our success as it's much more cost effective to keep a customer than aquire a new one.

We make it easy for members to renew automatically, but developing a really loyal customer base means getting all the other aspects of our strategy right, especially customer service.