Our strategy

We create products that take the worry and inconvenience out of home emergencies, offering simple introductory products for new customers, cross-sell products for increased cover and combined policies for complete peace of mind.

We build long-term relationships with partners whose brands have an affinity with our products, providing us with direct access to millions of customers via trusted brands. Our partners benefit from risk-free income and are able to offer their customers value-added products that build their customer relationships and differentiate them from competitors.

We use our expertise in direct marketing and telephony to sell our products directly to customers, and constantly innovate to ensure our marketing is fresh and relevant.

We operate our own local call centres to handle customers’ claims, and manage our own networks of qualified engineers in order to offer our customers the best service when they experience a home emergency.

We encourage our customers to renew their policies year after year, securing high levels of recurring income, by offering them great service and loyalty initiatives.

We recognise the importance of our people and are investing in training, including apprenticeships, and in building rewarding career paths for our employees.

Homeowners all over the world experience home emergencies and need our services so we are expanding our business into new countries and transferring best practice across the Group. Our focus is on organic growth, but we will consider buying local service delivery capabilities and policy books if they are available.